Doolittle Trailers Banner @ World Wide Technology Raceway

This was a banner that I created from scratch. I came up with the concept and pitched it to the CEO of Doolittle Trailer Mfg. and once it was approved, I made different versions to choose from, until I came up with the final banner. I had wanted it to be a beer parody but, as you can see in the final product, WWT Raceway made me take any reference to beer off of the banner due to an exclusivity deal with other actual beer companies that partner with them.

My idea was that the majority of raceway goers will pay more attention to a beer advertisement than they would for a generic trailer banner. And not everyone buys trailers, but a much larger audience buys beer. So if we can get a banner made that looks like a beer ad, but is actually a joke, then it will be much more memorable to the viewer, and hopefully remain in their brain for a while longer than a standard banner with a picture of a trailer on it. I am very proud how it turned out and I hope to get to the raceway eventually to see the banner hanging in person.